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Home / FAQ

Find some useful answer and insights to frequently asked questions (FAQs) about our services and products.

What is the difference between the Mobile App and the Mobile Website?

Mobile Apps are native Apps that can be downloaded and installed on your compatible mobile device ie. Android Phone, iPhone, while the Mobile Website is a web portal that runs directly in the mobile browser on your smart phone or other mobile device. Both the native Apps and the Mobile Website allow you to access your account information, view news releases, report an outage, or contact directly from your mobile device.


What is a Video Production?

A video production is the term used for creating a project using video cameras. The production can be simple, using only one camera and no extra lighting or crew or more complex requiring multi cameras, extra lighting and special audio requirements. We will help you determine what type of video production will work for your project and budget.

How does Black Hat SEO works?

Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.


What is Black Hat SEO?

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

 


What is White Hat SEO?

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.


What is SEO?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.


What information would I need to get together?

Work out what pages you think you need and write them down. If you’re not sure, just put some ideas down. Look at existing websites that are similar to what you want to do and make notes. Start taking pictures, or finding images of products you want to mention. If you decide we’re the right people to build your website we’ll do up a quote for you and outline exactly what information we’ll need. If you’re really busy, or you’re not good with words, or you want some expert marketing advice we can do everything for you and put our copywriters on the job.


HOW MUCH IS A NEW WEBSITE?

The price of a website can vary of course, but most small businesses tend to spend between $1,000 and $5,000 on their site. Larger organisations with lots of information, or online stores tend to spend about $5,000 to $10,000, but it really does depend so much on what you want to get out of your site. If you’ve only got $1000 to spend, we’ll help you maximise your impact with something simple, elegant and to the point. If you want to really start using the web as a serious business tool there’s so much we can help you do, no matter what your budget is. We’ll guarantee you one thing though, you won’t get a better result for the same money from anyone else.


WHAT ARE THE PAYMENT TERMS?

Most companies will ask for a deposit up-front before they start working on your project. This helps with their cash-flow and it’s a sign from you that you’re serious about getting something done. A normal amount is anywhere between 10% and 50%, anything more than that and it’s starting to look risky. A website is a big investment, so ask if you can pay the remainder of the fees off over a period of a few months. Make sure you get a detailed quote that outlines every component of the project and ask if there are any fees over and above what they originally say.


CAN I UPDATE THE WEBSITE MYSELF?

We offer different types of CMS application from Joomla, WordPress, Magento, MODX and many others. This will save you big bucks. Some web firms utilise their own in-house CMS however this can also be risky if the company stops supporting the CMS or changes direction (this doesn’t happen often, but it does happen). We mainly use WordPress for content management system due to its large open source community, unlimited support, easy to use, and SEO friendly where anyone can learn easily and modify the platform to make improvements or add new features.