Most designers produce systems that are meant to be experienced over time, but aren’t confined
to the making of objects. Wayfinding, which is a form of environmental graphics, refers to the
branding and signage applied all throughout. While each sign or symbol is a work of design,
they’re all part of a larger system . The design of the system which entails the relationships
between all of those parts is where the designer brings value. Similarly, while all of the
elements of a commercial or institutional brand, such as a business logo, card, sign, or an
advertisement are individual expressions of design, how those are experienced all together and
over time is the design work. No part of it has been created without considering the others, or
without thinking through how a customer will encounter and then develop a relationship with
that brand.

Interactive web design where the content is fluid, sometimes changing minute to minute, as well
as interfaces help users navigate through complex digital experiences. Editorial design for
web and mobile is the most tangible example of content-driven work in this area, including
publication websites, mobile apps, and blogs. Some interactive web designs involves the
presentation of streaming information, also known as data visualization. Other designers work
on digital products, which are digital services or platforms that can be brought to market.
Product design for web and mobile is related to software design. Sometimes different designers
work on the user interface design (UI), which mostly refers to the individual layouts of pages,
and the user experience design (UX), or the total experience of the user as they move through a
website or app.

Type design involves aspects of almost all of these things. Whereas the form of a single letter
has meaning, a typeface, like a brand, is also composed of the relationships between characters
that work together to have meaning. And like software, typefaces are licensed and can be put
or installed on individual computers.