5 Essential Landing Page Tips that Skyrocket Your Conversions
Ever wonder why despite all of your preparations and marketing efforts, you still have a low conversion rate? Before you start nit-picking every detail you’ve put up in your site or even throwing in the towel (don’t give up just yet, we got you!), perhaps you might want to check your landing page first.
This is because the success of your conversions is heavily reliant on the effectiveness of your landing page.
Treat them as if they were first dates, you have to get it right the first time and as if you won’t get another chance.
You need to make a great impression.
But what exactly does an effective landing page actually entail?
Here are five landing page essentials to help you find out what you might be doing wrong.
1. Apply a Minimalist Design to Your Landing Page
Does your website’s landing page have a minimalist design?
If your answer is yes, then you’re off to a good start.
However, if it does not, then you should seriously consider having it redesigned.
It is important to keep up with the modern times to show site visitors that you are an ever-growing and adaptable business.
Also, the minimalist trend is in style for good reason.
Aside from the visually-appealing aesthetic, it promotes a single focus, which increases your chances for conversion.
As they say, “Less is more.”
This is why ensuring that you have a clean layout is paramount.
By having less distraction for your audience, you could easily guide them to whatever you want them to accomplish and where you want their clicks to go to.
Make sure that your site doesn’t have too many tabs, sections, images, etc.
Don’t use overuse technical terms to the extent that at the end of your paragraph, no one really understood what your business is all about.
Use simple and concise language, instead.
2. Place a Single and Clear Call-to-Action Button
If you give your audience too many things to do, then chances are they won’t do any.
That’s why you should only have one clear call-to-action (CTA) button on your landing page.
Always assume that everyone is busy and have a limited attention span. They won’t linger on your page too long.
Also, make sure that your CTA button stands out in colour and size. Avoid using the colour as the background, or else it will blend and appear as an additional text.
Putting specific & benefit-driven text on the CTA button will also give better results compared to general ones like “sign up” or “contact now”.
3. Add a Relevant Image
In placing images, you have to make sure that that it complements the CTA button.
If you happen to put an image with a person on it,there should be eye contact, either the man/woman in the photo is looking directly at the reader or gazing at the CTA button.
Never put pixelated photos. This is a huge turn off for consumers.
There are tons of royalty-free images that you can find online.
4. Show Off Your Distinct Features
Utilise visuals, like icons and graphs.
You should not put too much text here.
Create summaries for each feature and add a “view more” button on the bottom of the summary so that your audience can click on it in case they want to learn more about it.
5. Put Social Proof on Display
Social proof is a powerful tool to gain trust.
Emphasise the number of customers you have served in the past.
You can even have a “join our growing list of satisfied clients” section.
Another common way to do this is placing the logos of companies you’ve previously worked with on your landing page.
With that being said, consider editing the logos to grayscale. This is to even out conflicting colours that different logos have.
Also, as much as you can, collect testimonials that go into detail instead of generic ones like “great service” or “wonderful product”.
Show pictures and full names of people giving testimonials. This proves that the statements displayed are made by real people.
Don’t have enough time or the expertise to make the necessary changes?
Let us handle it for you.
Blitzo is a web design company that is AMAZING with LANDING PAGES.
We also specialize in search engine optimisation, online marketing, mobile app development, brand marketing, social media marketing and many more!
Contact us by clicking the link here and boost your conversion today!