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3 Powerful Local SEO Hacks in 2019

Local SEO

Is your business struggling with local SEO?

The importance of search engine optimisation may not be news to you anymore.

As you already know, Google’s algorithm updates directly affect the amount of traffic being generated to your site.

According to ThinkWithGoogle, 4 out of 5 people use Google and other search engines to look for local information.

Additionally, a whopping 92% of these online searchers will pick businesses that rank on the first page of search local SERPs, as stated by SEOExpert.

This leads 70% of the consumers to a physical store, says JoelHouseSearchMedia.

This means that if you want your business to stay afloat and in line with the times then you NEED to boost your local SEO.

With about 200+ ranking factors, the struggle to be on top of Google’s SERPs puts a strain on individuals and companies alike.

Moreover, these rules are constantly updated over time.

This is why if you fail to keep up with the latest SEO changes, then your ranking may drop fast and therefore affect your sales.

This is why here in Blitzo, we will help you stand out from the crowd by providing fresh tips and tricks to help you boost your local SEO and many more.

This article, in particular, will help you achieve the following:

  • Raise your organic traffic for FREE
  • Be found by your LOCAL customers
  • Increase your LEADS & CONVERSIONS

So, if you want to grow your business exponentially, keep reading.

1. Make sure that you have listed your business on online profiles, social media and review sites.

You need to know that listing your site is critical if you don’t want Google to bury it in the search results enquiries.

Google My Business

To start with, you can take advantage of GoogleMyBusiness (GMB).

It is an easy-to-use and free tool that allows you to create your website, with the aid of Google Maps.

This will result in the location of your business, office hours and other relevant contact information being made known to the public.

Your customers will be able to recognise exactly where and when to visit your establishment.

It even allows businesses to create their own product catalogues which enables them to display goods and services they offer online.

It can potentially increase your sales as you can showcase your products in a presentable and appealing manner.

Browsing products that are currently available from a merchant also creates a great deal of convenience and ease for consumers.

The product’s image, name, description and price are among the visible information that you can provide.

And more importantly, GMB works wonders on improving your search ranking locally.

Social media

Social media image by Tracy Le Blanc from Pexels

Facebook, Instagram and Twitter are the most popular sites and are also the most effective channels to reach your target audience.

Not only will you be more visible but you can also get real-time feedback and reviews from your consumers, which are extremely essential.

It is important to note that there should be POSITIVE feedback and reviews for your business on the internet.

Review sites

Reviews, according to Digital Marketing Expert Neil Patel, can either MAKE or BREAK a business.

If they are mostly favourable, then consumers will assume that your company is TRUSTWORTHY.

They will most likely engage with your brand.

However, if they are bad then the business might be in trouble, as people tend to avoid businesses that have low ratings or reviews.

Review sites like TripAdvisor and Yelp dominate search engine rankings, so you need to list your business in these sites and other related ones.

You should never underestimate the impact of these review sites.

Observe this Google search for “restaurants in Sydney”.

Aside from the paid advertisements that are located on the search results, review sites are on the top results.

They make up for almost the entire first page of Google.

2.Ensure that your site is MOBILE-FRIENDLY.

Did you know that mobile-friendliness results in 61% of online searchers contacting them?

This data is revealed by HubSpot’s Marketing Statistics.

SEOTribunal also states that about 78% of these mobile searches lead to a purchase made offline.

88% of these searches result in a call or visit to the business location within a day, as revealed by Nectafy.

This is why you must make sure that your site is optimized for mobile use, or you may lose potential customers.

Ideally, you want your site’s mobile version to have a responsive design.

Aside from the fact that it is a key ranking factor for site rankings, it also affects user experience.

If visitors to your site have to zoom in just to be able to read the text, this is a clear sign that it is not mobile-friendly.

Another factor is that if they have to continually swipe from side to side due to poor web design.

And if you have links that are atop each other, then this is an indicator that your site may be pushed down from the search results.

3. Hire a good SEO company.

Photo by Jopwell from Pexels

Let’s face it, having a business is challenging.

With countless of things to do, you are left paralysed, or you postpone to make necessary changes.

This is why it makes sense that hiring SEO experts is a good solution for you.

Your focus should be other important matters and towards activities those that you do well-like running the business.

Hiring an SEO agency filled with SEO specialists will surely bolster your local SEO.

Save time and money by finding the right company that will help you succeed.

In Blitzo, we are passionate about offering you high-quality and affordable SEO services, online marketing, mobile application development, content marketing, branding, web design, graphic design, social media marketing, video and animation and many more.

We will help you rise above your competitors!

You can reach out to us here.

Arm yourself with the latest news and updates in SEO, digital marketing, etc. by clicking the link here.

Via: HubSpot,  NeilPatelSocialGarden