Listings that are potentially damaging to your online reputation hurt your credibility and will make you lose potential business daily. Depending on the type of potentially damaging listing, it could rise quickly in Search Engine Results and it is vital that you take quick action. So how can you repair your online reputation and bring it back under your control? Take your concerns to Search Engine experts.
Repairing an online reputation takes continuous effort; the desired effect is a set of sustained results, not just quick fixes that lose traction once the contract terms have been fulfilled. Effective solutions are those that follow common sense in terms or relevant, engaging content–content strategies.
Good online reputation management is not only about reacting well to what people say about your brand, or your products and services, but also about whether to react at all and, if so, when.Sometimes a reaction is not necessary, and sometimes a reaction that is too late can be costly or hurt
you.
A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. Simply put, reputation management allows companies to gather public online content (from blog posts to tweets, from online reviews to Facebook updates), process it, and see whether something positive or negative is being said affecting their brand, product or services. This is called Social media monitoring. Social media monitoring can be both professional and DIY (Google Alert is an example of a free web monitoring tool accessible to anyone), depending on the size of the business involved.
To conclude, these are 5 guides that definitely will benefit you and your brands’ reputation:
1. Monitor what they are saying about you. These days, lots of people ask questions via Facebook and Twitter because they are evaluating whether or not they should buy from you. Thus monitoring your reputation may bring more business opportunities.
2. Treat your Google page 1 as your business card.First impressions count. If words like “scam” and “rip off” are associated with your brand, then you have a big problem.
3. Gaining trust is difficult. But it can be lost easily. Making people respect you and your work is more important than any other online tip.
4. A polite and quick response to a customer complaint is better than a late reply with more information.
5. Understand your detractors and accept criticism as a chance to be better and learn from your mistakes.
Thus , whether you are a politician, high-profile businessman, multinational corporation or a local non
profit organization, trust the experts to help you repair and maintain your valuable online reputation.