Copy Writing is one of the most essential elements of effective online marketing. This involves strategically writing words (whether written or spoken) , words that appeal to readers, that get people to take some form of action. copy writing is critical for success online in the current digital age. Content marketing, SEO, and Design are all parts of a complete digital marketing plan, but copy writing is the glue that puts it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into customers.

To begin, you need to lay a solid foundation by cataloguing your product’s benefits and features and defining who your target customers are. It’s simply understanding the product you’re selling and knowing who you’re selling it to. Knowing what your customers think about your product and the words they use to talk about it, will prove to be the most important part of the copy writing process. We want to know how they feel about your product and what words they use to describe it. We need and want to know what matters to them. This is a key step in the copy writing process, and a secret weapon of the best copy writers.

The easiest way to learn more about your customers is with short surveys, and the good news is that there are a number of helpful online tools for this. Using open-ended questions to get qualitative responses which provide the most insightful answers for copy writing is the best. Surveys are an invaluable way to learn more about your clients and help to write more compelling copy. They show you what’s going on inside the head of your customers, which questions get asked over and over again, and what words they use to describe your product or service. These words will become excellent source for copy, whether it be website content, product descriptions or headlines. Word-of-mouth recommendations are powerful for getting people to choose one product over another.

Copy writers talk a lot about the importance of attention grabbing headlines. The importance of benefits over features, the need to be as specific as possible, how emotions are somehow connected to decision-making and therefore selling, and that testimonials increase the credibility of a copy is always in the mind of the copy writers. They need to write well enough to clearly communicate the
message and to not lose credibility with grammar mistakes and typos.

Last but not least, in order to write persuasive copy, you need to learn to test again and again. Testing reveals which copy is more effective and which versions convince more clients to sign up and become a buyer. Without testing, you rely on your gut, which has been proven lots of times to be incapable of  predicting how people will react to different copy versions.