How to optimise your blog posts for ‘near me’ searches
The rise in appearance of the keywords “near me” in Google’s SERPs is phenomenal.
As of 2019, you can enter any type of business establishment in the Google search tab, and I assure you that the words “near me” will surely follow.
Why does this take place? Are searchers becoming lazier than ever?
Why can’t they simply take the time to type in a few more words to indicate their location?
But more importantly, how does this sudden trend actually affect businesses?
And specifically, how does one optimise their blog for “near me” searches?
It seems really odd and doesn’t make for a good reading experience to just insert these words in your article.
Most blogs are written in the second and third person.
Of course, there are always the firsthand accounts but what if you’ve never been to this place you’re writing about?
Should you pretend that you have using information you gathered from research and social media?
Do you just imagine that you’ve taken a stroll to that place?
Hang in there, because in this article I will help you clear the fog on how to optimise your blog for “near me” searches.
Let’s begin.
First and foremost, you must keep in mind that “near me” actually pertains to a specific place.
Replace the word “me” by the location of your business.
But don’t just stop there.
Remember that your competitors are doing the exact same thing.
So how do you stand out?
Well, you do so by following this next tip.
Add a priority search term before the keyword.
Some examples would be “best”, “find”, “emergency” and “24/7”.
So now, we have your priority search term + near + location.
Looks like I’ve already solved your conundrum.
But there’s more.
You can also use the words “nearby” or “near you” instead, whichever seems to flow better with your article.
So there you have it, 3 simple tricks to optimise your blog for near me search.
Do you want more tips for blog SEO?
I’ve written a couple of articles that might interest you.
If you want to learn about image optimisation or blogging trends and its dangers, just click the link to read.
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