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The SEO Revolution: the impact of search engine optimization in upgrading the business spectrum

Technology is everywhere. It is apparent wherever a person goes, or whatever he/she does. The presence of social media, smartphones, high-technology gadgets and much more indicates that technology has taken

The rise of augmented reality !

With the introduction of the now world renowned free-to-play augmented reality based  game — ‘Pokemon Go’,  not a day has gone by where the title hasn’t been subject to some

The Benefits of Marketing

Communicating the value of your product or service is a very important aspect of marketing. An essential component to powerful marketing has always been understanding the wants and needs of

The Essence of an Entrepreneur

The process of starting a business and offering an innovative product or service is ” entrepreneurship”. The entrepreneur sees an opportunity and often exhibits biases in order to exploit the opportunity.  This

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