Marketing: 5 Ways Blogs Can Help Your Business Succeed
It’s somehow become a common knowledge that blogging is an awesome marketing tool that helps businesses thrive.
However, if you are still starting your company then you may wonder, “How exactly does it help?”
This is why in this article we will talk about 5 ways that blogging can provide positive results for your business.
Along with that, we will take a look at some facts and statistics that prove it.
1. Blogging increases your backlinks by up to 97%.
This data came from HubSpot, a company that develops and markets software products for inbound marketing and sales and one that’s also extremely prolific in terms of blogging.
According to them, companies that blog receive 97% more links to their website.
How can you achieve that?
There are two ways.
One, you can conduct a social media campaign promoting your blog posts, and through that, you can get readership and hopefully people will share it in on their social media accounts as well.
Second, you can conduct guest posting. Do your research about companies on the same niche as yours. Get in touch with them and pitch whatever article you believe that will be of benefit to their site.
This is a win-win situation because you get to gain more exposure via readers of their site.
In addition to that, you can also generate more traffic to your own website through the author’s bio.
If the audiences like what they’ve read then they will surely visit your site to learn more.
But, don’t stop there.
Another thing you can do is cite your own blog posts as one of the useful resources within your blog.
This way you have another opportunity to generate more traffic.
2. Blogging consistently boosts traffic up to 30%.
This data came from Traffic Generation Cafe.
According to them, when you’ve written about 21-54 blogs, you can expect your traffic to skyrocket by 30%.
Of course, it is important to understand that you also have to make sure that you’re providing quality content and that you have a good content strategy.
Blogging consistently shows your readers that you are an authority on your niche.
Also, it pushes you to create content that’s up-to-date, thereby making you a go-to resource for readers.
3. High-quality blog posts can drive traffic up to 2,000%
Note that the takeaway word here is “high-quality”.
I’ve seen a couple of questionable blogs myself and I’m pretty sure you have as well.
They are cautionary tales of what not to do when blogging.
Here are some characteristics that they have in common:
They don’t cite their sources.
In the world of writing, this is a huge no-no.
And yet, I’ve seen so many bloggers make this mistake.
Second, they write for themselves.
Now, you may think, what do I mean by this?
Writing about things you find fascinating can be good if it is related to your business.
But, if you’re treating your blog section as a form of a diary, which does not really serve any purpose aside from your own satisfaction, then it is only a fair statement that there won’t be a lot of people who may be interested in reading that.
You must blog for your target audience.
You have to help them, inform them and do it in a way that won’t bore them or make them lose their interest.
4. Content marketing generates 3x more leads than paid search advertising
This one is from Content Marketing Institute.
This is unsurprising considering the fact that, as a general rule of thumb, you don’t want your marketing strategy to be too pushy or too direct.
Blogging is a perfectly good example of this.
When you blog, you help others by providing useful information.
On the other hand, this subtly tells them that you are amazing at what you do and therefore, when the time comes that they want to avail of a service or buy a certain product, then your business is what they have in mind.
5. About 57% of customers are acquired through blogs
This data came from a study conducted by HubSpot’s State of Inbound Marketing.
As already explained above, your blog is one of the powerful tools that you can use for boosting sales and conversions.
It’s a great way to engage your audiences and hook them by providing solutions to their problems or by simply giving answers to their queries.
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