Content Marketing: 3 Amazing Lead Magnets
This what I observe with business owners who are just starting out and are oblivious to their content marketing strategy: they blatantly ask for their site visitors’ email addresses in exchange for a newsletter subscription.
I mean, don’t get me wrong. If the site that I’m following is one-of-a-kind and their content is really THAT good, then by all means, I’ll sign up to that newsletter.
I might forgive this lead magnet tactic with this sole exception.
But, let’s be honest here, most of the times, this isn’t the case.
So, if you’re reading this and you’re one of these people. then let me tell you why this technique isn’t as effective as you think it is.
And, more importantly, I’ll share 3 amazing leads magnets that you should be implementing instead.
But, it’s a proven strategy to build an email list…
First of all, let me tell you this: That content marketing strategy is outdated.
That may have worked so well in the past, but there are better lead magnets nowadays.
Staying updated with the current times will help your business succeed most especially in these competitive times.
Then, what should I do instead?
What you should be doing is simple, offer a more appealing bait.
Now, what’s better than a newsletter? Tons of things, actually.
Let me give you a list:
You can offer one or more kinds of Ebooks on your site. Just make sure that you place it strategically on your site. It should be relevant to the topic being discussed on the current page. (examples: Ultimate guides, checklists, top 10’s, facts, etc.)
FREE Video lessons
If you’re offering classes, this is a good lead magnet, as it gives your target audience a taste of your teaching methods/personality.
This one is best for companies that are selling products online.
So what do you think?
Do you have other ideas for lead magnets?
Comment down below.
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Need some help with your content marketing strategy?
Here in Blitzo, you’re in good hands.
We are one of the top content marketing agencies in Sydney, Australia.
Whether you are struggling with your marketing management, social media marketing, local marketing, etc., we got you.
You can visit us at our office located at 325 Pitt St, Sydney NSW Australia 2000.
We also have a branch in West Sydney, specifically in 95B Station St,
Penrith NSW 2750.
You can also get in touch through our email: email@example.com.